OTHER VEHICLE

• Mexican Secretary of Economy, Dr. Guajardo, and Volkswagen CEO, Prof. Dr. Winterkorn, inaugurate production of the new Volkswagen Golf at the Puebla plant
• The Volkswagen Group is investing US$7 billion in new products and modern production facilities in North America in period to 2018
• Volkswagen de México celebrates 50th anniversary

Production of the new Volkswagen Golf1 began today at the Volkswagen plant in Puebla, Mexico. The facility is to build further models from the Golf family for the North America region going forward. Dr. Ildefonso Guajardo, Mexican Secretary of Economy, Rafael Moreno-Valle, Governor of the State of Puebla, and Prof. Dr. Martin Winterkorn, Chairman of the Board of Management of Volkswagen Aktiengesellschaft, inaugurated Golf production on the occasion of the ceremony marking the 50th anniversary of Volkswagen de México. 700 guests from politics and industry attended the celebrations.

“Volkswagen de México has a proud history and a promising future. One car in particular is a symbol of that: The new Golf,” Prof Dr. Martin Winterkorn said in Puebla. “The start of Golf 7 production will give Volkswagen a big boost in the North America region. And it underscores our commitment to Mexico as an automotive location. That is further confirmed by the US$7 billion our Group will be investing in North America in the period to 2018.”


The intelligent lightweight construction of the Golf, the “World Car of the Year 2013”, is based on the technological innovations of the Modular Transverse Toolkit (MQB), and the vehicle will be exported from Mexico to the USA and Canada. The new Volkswagen Golf will hit North American roads from mid-year as it continues its global success story. Volkswagen has invested some US$700 million in new production plant and modern infrastructure for the Golf in Puebla. The first Golf sedan to be built in Mexico is a red Golf GTI2. Production of further derivatives such as the Golf station wagon for the North and South America regions will begin during the course of the year. Golf production at the Puebla plant has a capacity of 700 vehicles per working day.


CEO of Volkswagen de México, Andreas Hinrichs, underscored the major significance of the Puebla location for Volkswagen: “Our Puebla factory is today one of the Group’s highest exporters and one of its largest plants worldwide. Over 10 million vehicles have already been shipped from here to customers all over the world.”

In addition to the new Golf, the Puebla plant also builds the coupé and cabriolet versions of the Volkswagen Beetle plus the Volkswagen Jetta. In terms of technology, these models also belong to the Golf class and are to be adapted to the structure of the Modular Transverse Toolkit (MQB) in the medium term. Furthermore, Volkswagen began manufacturing modern TSI engines at the Silao engine plant in early 2013. The Audi facility in San José Chiapa will strengthen the Volkswagen Group’s production network in North America from 2016.


The vehicles manufactured in Pueba and the engines produced in Silao are built in accordance with the state-of-the art environmental standards of the Volkswagen brand’s “Think Blue. Factory.” programme. This programme aims to optimise resource efficiency at all Volkswagen plants and to continually improve the environmental compatibility of the production process. 50 years of success unite Volkswagen and Mexico. Volkswagen began exports to Mexico back in 1954. 50 years ago, on January 15, 1964, the Wolfsburg-based company founded an import, production and sales company called “Volkswagen de México S.A.” The Beetle began rolling off the assembly line at the new plant in Puebla in 1967, with production of this model only finally coming to an end in 2003. Alongside the Bulli, the Beetle motorized Mexico for decades.

In 1997, Puebla became the only plant in the Volkswagen Group to build the New Beetle, exporting the model all over the world. Production of the fourth Jetta generation commenced at the same time. Both models lent key growth momentum to export business at Volkswagen de México. From 1964 to the present day, the Volkswagen Group has already invested a total of US$8 billion in Mexico.

The progress of Toyota’s hybrid power technology has reached another landmark with cumulative global sales of Toyota hybrid vehicles reaching 6.072 million units at the end of December. Notably the latest million-milestone has been reached in the fastest time yet, just nine months since the figure moved past five million.

Toyota recognises that its cleaner, efficient technologies can only truly make a positive impact if they are widely used, hence its on-going efforts to encourage the mass-market take-up of its hybrid vehicles.


As of this month, Toyota Motor Corporation sells 24 hybrid passenger car models and one plug-in hybrid in approximately 80 countries and regions around the world. In the UK, home to production of the hybrid versions of Auris and Auris Touring Sports, the range extends to 10 Toyota and Lexus hybrids, plus Prius Plug-in.

Within the next two years, Toyota will launch 15 new hybrids. It will continue to develop its product range and the number of markets where its hybrid models are available.

Toyota calculates that, as of 31 December 2013, Toyota hybrid vehicles have reduced the amount of CO2 entering the atmosphere – believed to be a cause of global warming – by approximately 41 million tonnes, compared to the impact the same number of equivalent petrol-powered vehicles would have. On the same basis, it also estimates its hybrids have saved around 15,000 million litres of petrol.

Toyota entered hybrid vehicle production in August 1997 with the launch in Japan of the Coast Hybrid EV bus, followed in December by the first generation Prius, the world’s first mass-produced hybrid car. Since then Toyota’s hybrids have enjoyed increasing support from customers around the world.

Toyota’s hybrid system is designed as a core technology that can be used in different forms to create environmentally efficient vehicles for different customer requirements. The company will continue to work to raise performance, reduce costs and expand its product line-up – including the introduction of environmentally efficient non-hybrid vehicles.

Toyota hybrid vehicle sales – all brands


(1 = 1,000 units)

Cumulative sales of Toyota hybrid passenger vehicles



(1 = 1,000 units) * Including Prius Plug-in; ** including Auris Hybrid Touring Sports.

• First test drive for Robert Kubica in the DTM Mercedes AMG C-Coupé 
• Return to circuit racing at Valencia’s Circuit Ricardo Tormo in Mercedes DTM car

On January 24, ex-Formula 1 driver Robert Kubica (Poland, 28) undertakes his first tests in a DTM Mercedes AMG C-Coupé at the Circuit Ricardo Tormo in Valencia. During the day’s testing, Kubica aims to see how he fares in the cockpit after his long break due to injury.

Kubica sustained multiple injuries in an accident on the 6th February 2011 whilst rallying. He has taken part in various national rallies during the past few months in preparation for a possible return to motor racing. This test drive with Mercedes-Benz in the world’s most popular touring car series represents his first proper outing on a racetrack under actual test conditions since his time in Formula 1.

Kubica was a member of the Mercedes-Benz motor racing family right back at the start of his career; during the 2004 season, the Polish driver lined up in a Dallara-Mercedes on the Formula 3 Euro Series grid for Mücke Motorsport. Kubica took three podiums and 53 points running a Mercedes-Benz Formula 3 engine. That same year, he took second place on the podium in the prestigious Formula 3 Grand Prix at Macau’s Guia street circuit. Before his serious rallying accident in early 2011, Kubica had contested 76 Formula 1 races, winning his first grand prix – the 2008 Canadian Grand Prix – in Montreal.

Robert Kubica: “I’m really pleased that Mercedes-Benz is giving me the opportunity to test their DTM car and I’m looking forward to getting acclimatised to a race car again. It will be in proper testing conditions, on a permanent circuit, and it’s important because the DTM Mercedes AMG C-Coupé has good levels of downforce. It’s still too early to make any statements about my future because of this one test. I’m just looking forward to tomorrow and we’ll see what happens after that.”

[Source : DAIMLER]